Tomorrow on 6th June (6/6) we are joining #CaptionTHIS campaign in the USA as a day of action using social media to highlight the lack of online subtitling using the hashtag #subtitlesnow on twitter, facebook and email. Adding to that is the quality (or lack of).

We are telling websites, broadcasters and the UK government how they fail to subtitle (caption) video content, online streaming, news and live broadcasting online for the UK population.

Deaf people work, vote, have families, pay taxes and are a part of society. Yet all 10 million of us – 1 in 6 of the UK population have no access to video content online and poor quality subtitles being broadcast on TV.


Join us using email, twitter and facebook. 

Let’s stamp out social exclusion and discrimination tell the UK we need #subtitlesnow!

Contact your local newspaper, tv station, favourite website and tell them why it is important.


How to join in on 6th June by email, twitter and Facebook.

  • Email the organisation/website and ask them to subtitle their video content

Mention what it means to you to miss out – the personal stuff always helps, the statistics (10 million people in the UK are deaf or hard of hearing < that’s 1 in 6 of the population), the economics 20% of business is loss due to inaccessible services or websites – don’t they want our business?

  • Tweet them use #subtitlesnow hashtag. #CaptionTHIS in USA suggested asking nicely e.g.  @bbcnews, @channelfournews  @guardian  etc: “please add #subtitlesnow  to (then link to video). Your videos aren’t accessible to the deaf/hard of hearing ppl.” (Remember to put the full stop ‘.’ in front of the @ so your followers can see the tweet and use #subtitlesnow hashtag so we can pick it up.)
  • Contact the organisation on Facebook  – write on their wall and tell us on FB: (include #subtitlesnow hashtag!)

Step by Step guide to adding subtitles to you tube or vimeo video

Suggest they look at Universal subtitles (now called Amara) to subtitle for free.

Linda Spurdle’s blog show’s the cultural sector how easy it is in her subtitle.

Talk About Local give clear step by step instructions anyone can follow.


SubtitlesNow! Some twitter links to contact:

BBC Big Screens @BBCBigScreens
The Space art on demand website and Freeview channel 117 Twitter:!/thespacearts
National Theatre Live theatre broadcasting in cinemas: @NTLive
Cultural 2012 Olympiapad @London2012Fest
London 2012 Olympics @London2012
Cultural Olympiapad 2012 @London2012FestBroadcasters
BBC News @BBCnews
Channel Four News @channe4news
Channel Five @channel5_tv
Sky @skynews 
Film downloads:
Apple itunes @iTunes
Netfix @netflix
LoveFilms @LOVEFiLM
Amazon @AmazonUK
Newspapers online
The Guardian @guardian
The Daily Mail @MailOnline
The Mirror @DailyMirror
The Sun @TheSunNewspaper
The Telegraph @TelegraphNews
The Times @timesonline
Digital conferences/organisations:
Thinking Digital @ThinkingDigital
NDI 2012 @GoONND2012
and @Winkball
Technology Strategy Board @innovate_uk

A typical week of no subtitles:

Lastly check out #CaptionTHIS  campaign at