It’s been quite action packed from Interactivsm in London and now the news that Go Genie won the ‘Pitch n Win’ investment award from NOKIA at the Zellig building in the Custard Factory in Birmingham on 30th June 2010.

It was a fierce competition and Pesky People was lucky enough to be shortlisted to be one of eight companies presenting a 10 mins pitch with 10 mins of questioning. They booked BSL interpreters for me and my presentation illustrated what Go Genie could offer and included videos of Go Genie widget and the app produced at Interactivism.

The competition was set up in recognition of the high development costs and a need for developers to benefit from platform support and increased visibility for mobile apps.

There were some fantastic companies there (including Birmingham based Mudlark, 4am project, Djohny) and it was a complete shock at the end of the day to be told Go Genie had won.

I was handed  a bottle of Wimbledon champagne  and a Nokia 8 smartphone from Greg Merten (Nokia’s Head of Developer Relations).

The day started with fantastic speakers from Nokia and international creative agency Wieden + Kennedy. Keynotes included Nokia’s Head of Content and Partnerships, Keith Varty, and Wieden + Kennedy’s Interactive Creative Director, Andy Cameron.

As well as Go Genie receiving £25,000 investment to build a mobile phone app on the Symbian platform, the app will feature on the front page of the Ovi store and receive marketing support from Wieden + Kennedy. Go Genie was not only a winner but also Clusta Labs will be working with Nokia using NFC technology (Near Field Communication).

I’ll leave the last word to Nokia’s Head of Developer Relations, Greg Merten who said about ourselves and Clusta “Alison’s Go Genie app is great example of ‘connecting people’ through innovation …. We look forward to seeing both apps available to Nokia smartphones owners”.